Better event planning with Event Surveys
Successful seminars, conventions, festivals, and other events require a lot of preparation. You want all that hard work to pay off. You want attendees to come away feeling the event was rewarding experience; one they will want to repeat. Event surveys can be used to help make events more successful. There are three stages during the event cycle when surveys can be used:
Pre-Event Survey: Questions to prospective attendees can cover interest and preference for issues and speakers, topics for workshops, event locations, preferred social and networking opportunities or entertainment options. Being able to shape an event around the issues of greatest interest will make the event more relevant to your membership.
Another type of pre-event survey is when you want information to establish a baseline of knowledge prior to an event. For example, you might want to survey attendees to a workshop or conference to find out where they stand on an issue prior to the event.
Surveys During the Event: Short surveys can be conducted during the event itself. Normally, this survey is about the issues or topics that are the subject of the event. While so many key people are together in one place, why not ask them to complete a short survey? In some situations, the results could be ready to present by the end of the event as a take-away.
Post-Event Survey: Immediately following, or soon after the event, attendees can be asked to complete a questionnaire in which they rate each seminar, workshop, social event or entertainment they attended. They are asked what made the event worthwhile, and what would have made it better. Results are used to evaluate the event and to improve and promote future events.
