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The core of our work is custom survey research. Each survey project is individually
designed to meet the requirements of our client's situation and information needs.
Surveys come in all types and sizes. They can be conducted online, by mail, by phone,
by in-person interview, or using a combination of methods. They can be as short as
a few questions or several pages in length. They can be conducted one time only or
repeated to track results over time. Surveys can be "scientific", so called because
the sampling used to select the respondents allows the results to be translated back
to the greater population, or they can be non-scientific, which is the case with many
online surveys and non-survey research methods, like focus groups.
Although each survey is custom-designed, there are a number of known survey "types".
Many of these are briefly described by clicking the links in the brown navigation bar
(left). Although this is by no means a complete list, reading through these
descriptions will give you a good idea of how survey research can be utilized.
We also provide consulting and data processing on an hourly basis to clients who want
to conduct a project in-house, but need assistance with one or more parts of the
process.
In addition to research, Essential Surveys can prepare newsletters, flyers and other
communication pieces. We also can build and maintain basic web pages for clients who
wish to create a web presence.
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